About Staging
Home Staging is the process of transitioning a dwelling from a home to a house to a product. It is "setting the stage" to enable a buyer to move in mentally. A professional home stager will showcase your home's attributes, making it more attractive to the widest possible audience.
In real estate there are four major contributing factors in any transaction: the market, location, condition and price. You do not have control over the market or the location of the home, but you can improve the condition to maximize the sale price.
Statistics Show . . .
According to a Coldwell Banker Residential Brokerage study in Los Altos, California, professionally staged homes sell 50% faster and for up to 6.3% more than homes not staged.
A recent Home Gain survey of 2,000 real estate agents nationwide found that 76% of realtors recommend staging, and that the cost of staging yields an average return of 169%. So if you spend $1000 on staging, you could expect an increase in your sales price of up to $2,690.
The cost of staging is almost always less than your first price reduction.
In today’s competitive market, it is imperative that you set your house apart right from the start. It has been said that buyers make up their mind about a home within the first 15 seconds. AT HOME Staging will make those initial impressions count!

